Jul 25, 2024  
2022-2023 Westminster College Catalog 
    
2022-2023 Westminster College Catalog [ARCHIVED CATALOG]

MBA 730 - Marketing Management

Semester Hours: 3

This course addresses how to design and implement the best combination of marketing efforts to carry out a firm’s strategy. You will gain an understanding of how the firm can benefit by creating and delivering value to its customers. An emphasis will be placed on stakeholders and skills in applying the analytical concepts and tools of marketing (segmentation and targeting, branding, pricing, distribution, and promotion).