May 11, 2025  
2022-2023 Westminster College Catalog 
    
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2022-2023 Westminster College Catalog [ARCHIVED CATALOG]

CMP 340 - Corporate Identity and Branding

Semester Hours: 4

This course focuses on the design and production process of corporate identity systems and brand identity. This course utilizes a systematic approach to comprehensive corporate identity from concept development through design and production. Students will learn the value and how to create a memorable, sustainable identity. Students will create various components including logos, signage, fleet graphics, stationery packages, and identity manuals.

Prerequisite: CMP 110 Graphics Design