Apr 25, 2024  
2022-2023 Westminster College Catalog 
    
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2022-2023 Westminster College Catalog [ARCHIVED CATALOG]

CMP 247 - Advanced Design and Advertising

Semester Hours: 4

In this course, students take on the role of design thinking and how design is used in advertising. Multiple means of commercial advertising are explored as students experience the advertising agency concept including creative direction, art direction, design and copywriting. In the study of advertising, students will implement a project from initial concept through client presentation and into production using Adobe InDesign, Illustrator, and Photoshop. 

Prerequisite: CMP 110 Graphics Design