BA 345 - Sales, Business Development, and Big Data

Semester Hours: 4

For businesses to thrive, they must effectively sell their products and services and strategically pursue business development opportunities. Competent, ethical sales and business development professionals make this happen every day. This course will explore the sales and business development concepts of building successful relationships and rapport, developing effective sales strategies, understanding what consumers want from a professional salesperson, utilizing sales psychology, learning how to effectively prospect and maximize a thriving pipeline, and creating win win solutions. The theory of big data will also be covered as a mechanism to prospect, cultivate and screen sales leads and create business development opportunities.

Prerequisite: BA 305.