May 02, 2024  
2021-2022 Westminster College Catalog 
    
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2021-2022 Westminster College Catalog [ARCHIVED CATALOG]

BA 410 - Global Marketing Management

Semester Hours: 4

An introduction to the complexities of marketing goods and services to international consumers. The environment of international marketing will be addressed from conceptual and applied perspectives. Topics include the various economic, social, political and legal dimensions confronted in international marketing.

Prerequisite: junior standing and BA 305 .