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May 02, 2024
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2021-2022 Westminster College Catalog [ARCHIVED CATALOG]
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BA 305 - Marketing Semester Hours: 4
A study of the process by which products or services are brought to targeted consumers. The discussion includes consumer behavior, formation of a marketing plan and strategy, and marketing ethics. The approach is from the position of a business; however, consumer issues and concerns will also be discussed.
Prerequisite: BA 140 or SCSM 101 or ECO 150 .
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