Strategic Communication and Social Media, B.A.

Strategic Communication and Social Media Mission Statement

The Strategic Communication and Social Media major teaches students how organizations communicate in order to build relationships and accomplish objectives. Students take courses that examine communication through public relations, marketing communication, advertising, persuasion, public theory, and communication campaigns. Through classroom and field experiences, students make the fullest use of their liberal arts education.  

 Students earning a degree in Strategic Communication and Social Media will be able to identify key audiences, create content to inform and/or persuade those audiences and evaluate the success of their actions.   

Strategic Communication and Social Media Learning Outcomes

After completing the Strategic Communications and Social Media major, students will be able to: 

Conduct research, analyze and apply data to guide the development and evaluation of strategic communication campaigns and messages

Develop a comprehensive communication plan based on organizational needs and audience analysis

Create strategic communication messages

Create and disseminate multi-platform content that fulfills strategic communications campaign objectives

The Major in Strategic Communication and Social Media

56 semester hours, comprising:

Strategic Communication and Social Media, B.A.

The Major in Strategic Communication and Social Media

Plus, one of the following:

Plus, 8 semester hours from the following: