Sports Management, B.S.

Sports Management Mission Statement
Our mission is to prepare individuals to hone their knowledge in the core areas of communication (including media and public relations), facility and events, finance, law, management, marketing (including promotions and licensing) and revenue generation (including sponsorship and ticketing). Students will develop career readiness skills, informational literacy and public speaking that will prepare them for careers in sports and business. 

Sports Management Outcomes:

1. Describe the foundational principles and practices of sports management, including key concepts related to sports business, marketing, and event management.
2. Identify and explain the interrelationships between various components of the sports industry, including the economic, legal, and ethical aspects.
3. Apply sports management concepts to real-world scenarios via case studies, internships, and practical experiences. 
4. Analyze the impact of economic trends, legal regulations, and ethical considerations on the sports industry, including the evaluation of data to inform strategic decision-making.
5. Integrate sports management knowledge to develop and implement comprehensive marketing plans, event management strategies, and sports business proposals, demonstrating innovation, and ethical and legal considerations.

Course work will be supplemented with hands on experience, working with campus or regional sports teams in addition to internship opportunities with sports organizations. The wide variety of courses offered provides a solid foundation for anyone interested in a business career outside of sports as well. Career options include a variety of sports related management careers including sports promotion, marketing and sales, facilities management, athletic or athletic conference leadership, personnel, as well as leadership of recreational organizations, including community non-profit organizations.