Westminster College’s Marketing and Professional Sales degree program offers students the opportunity to grow intellectually and professionally, to become leaders in their fields. Graduates will have participated in a variety of exercises, simulations and real-world applications that mimic the challenges and changes faced by today’s marketing and sales professionals. Emphasis is placed on the managerial approach to marketing and professional sales using a domestic and global perspective to encourage socially responsible citizenry.
1. Knowledge (Remembering):
Learning Outcome: Demonstrate a fundamental knowledge of marketing concepts, theories, technologies, and ethical principles.
2. Comprehension (Understanding):
Learning Outcome: Explain the critical components of various marketing strategies, demonstrating an understanding of consumer behavior and market dynamics.
3. Application (Applying):
Learning Outcome: Apply marketing and professional sales techniques to create and effectively communicate marketing strategies, in an ethical and legal manner.
Learning Outcome: Research and analyze market trends, consumer preferences, and data to make informed business decisions.
Learning Outcome: Integrate marketing knowledge to develop and implement comprehensive and strategic marketing plans that address contemporary challenges, innovation, and customer relationship management.
Students earning a degree in Marketing and Professional Sales will undertake course offerings pertaining to marketing management, marketing theory, consumer purchasing behavior, global brand management, and social media marketing. Special emphasis will be placed on planning, implementing, and controlling product development, pricing, promotion, and distribution management strategies as carried out by producers, wholesalers and retailers. The culmination of general business courses and marketing specific courses will prepare students for a wide variety of career opportunities. Imagine yourself an advertising agent, a PR specialist, a corporate marketer, a market researcher, a brand manager, a sales and retailing departmental specialist, or a customer relationship manager.
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