Marketing and Professional Sales, B.S.

Marketing and Professional Sales Mission Statement
Westminster College’s Marketing and Professional Sales degree program offers students the opportunity to grow intellectually and professionally, to become leaders in their marketing and sales. Graduates will have participated in a variety of exercises, simulations and real-world applications that mimic the challenges and changes faced by today’s marketing and sales professionals. Emphasis is placed on the managerial approach to marketing and professional sales using a domestic and global perspective.

Learning Outcomes

1. Demonstrate a fundamental knowledge of marketing concepts, theories, technologies, and ethical principles.
2. Explain the critical components of various marketing strategies, demonstrating an understanding of consumer behavior and market dynamics.
3. Apply marketing and professional sales techniques to create and effectively communicate marketing strategies, in an ethical and legal manner.
4. Research and analyze market trends, consumer preferences, and data to make informed business decisions.
5. Integrate marketing knowledge to develop and implement comprehensive and strategic marketing plans that address contemporary challenges, innovation, and customer relationship management.

Students earning a degree in Marketing and Professional Sales will undertake course offerings pertaining to marketing management, marketing theory, consumer purchasing behavior, global brand management, and social media marketing. Special emphasis will be placed on planning, implementing, and controlling product development, pricing, promotion, and distribution management strategies as carried out by producers, wholesalers and retailers. The culmination of general business courses and marketing specific courses will prepare students for a wide variety of career opportunities. Imagine yourself an advertising agent, a PR specialist, a corporate marketer, a market researcher, a brand manager, a sales and retailing departmental specialist, or a customer relationship manager.