Professional Communication and Leadership, B.A.

Professional Communication and Leadership Mission Statement

The Professional Communication and Leadership major provides a broad foundation in communication theory, opening students to a wide range of occupational choices. Students will investigate the theory of human interaction in a variety of contexts and learn to apply that theory in practical ways through experiential learning opportunities. The major emphasizes effective and ethical communication in professional contexts.

Learning Outcomes (Based on the National Communication Association’s (NCA) Learning Outcomes for Communication)

1. Describe the communication discipline and its central questions
2. Employ communication theories, perspectives, principles, and concepts
3. Engage in communication inquiry
4. Create messages appropriate to the audience, purpose, and context
5. Critically analyze messages
6. Demonstrate the ability to accomplish communicative goals (self-efficacy)
7. Apply ethical communication principles and practices
8. Utilize communication to embrace difference
9. Influence public discourse