Apr 20, 2024  
2021-2022 Westminster College Catalog 
    
2021-2022 Westminster College Catalog [ARCHIVED CATALOG]

Marketing and Professional Sales, B.S.


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This program, sponsored by the School of Business, includes courses from accounting, business, economics, and public relations. Majors in Marketing and Professional Sales will explore the managerial approach to developing processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Special emphasis will be placed on planning, implementing, and controlling product development, pricing, promotion, and distribution management strategies as carried out by producers, wholesalers and retailers.

Students earning a degree in Marketing and Professional Sales will undertake course offerings pertaining to marketing management, marketing theory, consumer purchasing behavior, global brand management, and social media marketing. The culmination of general business courses and marketing specific courses will prepare students for a wide variety of career opportunities. Imagine yourself an advertising agent, a PR specialist, a corporate marketer, a market researcher, a brand manager, a sales and retailing departmental specialist, or a customer relationship manager.

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