Creative Media Production, B.A.

Creative Media Production (CMP) is used by organizations to reach target audiences through creative storytelling and the use of visual communication. CMP works to engage audiences through graphic elements, video and other visual imagery elements. It promotes creative and critical thinking. It challenges content creators to problem solve in a rapidly changing world shaped by information and advertising. CMP utilizes strategies from advertising, broadcasting, film, graphic design, and marketing public relations to foster skills and experiences in content production as well as media literacy.

At the completion of the curriculum, Creative Media Production majors will be able to:

• Research, analyze, and apply data collected to guide campaigns, develop storyboards, and produce concepts.
• Develop and produce materials based on the needs of the client and the target market of the campaign.
• Use creative thinking to problem solve and strategize.
• Create dynamic graphics for multimedia use.
• Create content that works across multiple platforms and fulfills the project objectives.