Aug 09, 2022  
2021-2022 Westminster College Catalog 
    
2021-2022 Westminster College Catalog [ARCHIVED CATALOG]

Strategic Communication and Social Media, B.A.


Return to {$returnto_text} Return to: Majors

Students who graduate with a degree in Strategic Communication and Social Media from Westminster will be able to be successful in various careers including those in advertising, corporate communications, public relations, social media, media production, audience research and more.

At the completion of the program, Strategic Communication and Social Media majors will be able to:

  • Conduct research, analyze and apply data to guide the development and evaluation of strategic communication campaigns and messages.
  • Develop a comprehensive communication plan based on organizational needs and audience analysis.
  • Develop communication campaign messaging strategies.
  • Create strategic communication messages.
  • Create and disseminate multi-platform content that fulfills strategic communications campaign objectives.

Return to {$returnto_text} Return to: Majors