May 05, 2024  
2022-2023 Westminster College Catalog 
    
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2022-2023 Westminster College Catalog [ARCHIVED CATALOG]

BA 221 - Marketing Research Methods

Semester Hours: 4

A course in the commonly used statistical methods. Broad coverage is given to research design and hypothesis testing. Included are chi-square test of independence, analysis of variance, multiple regression and correlation analysis, and non-parametric statistics. Applications are used with computer software for statistical analysis.

Prerequisite: ECO 220  (or equivalent) and BA 305