SMGT 305 - Sport Marketing

Semester Hours: 4

A study of the process by which sports products, services, and/or events are brought to the sport consumer which includes a thorough investigation of the unique nature of the sport industry and sport marketing. Class discussions will include those based on market research and analytics, market segmentation and target marketing, promotion, sponsorship and the role of activation, as well as the delivery and distribution of core products and extensions. Students will also get hands-on experience creating and presenting a marketing plan to a professional sports team.

Prerequisite: BA 140 or SMGT 110 or ECO 150