BA 347 - Business Data Analysis

Semester Hours: 2

This course provides an in-depth exploration of big data, focusing on its applications in business, marketing, sales, ethical considerations, and practical tools for analysis. Students will examine the perception and impact of big data, gaining hands-on experience with advanced analytical techniques such as conjoint analysis, decision trees, and data visualization using tools like Tableau. The course emphasizes both theoretical understanding and practical application, preparing students to leverage big data for strategic decision-making and ethical business practices.

Prerequisite: BA 305 or permission of course instructor.