Oct 10, 2026  
2026-2027 Westminster College Catalog 
    
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2026-2027 Westminster College Catalog

BA 346 - Sales and Business Development

Semester Hours: 2

For businesses to thrive, they must effectively sell their products and services and strategically pursue business development opportunities. Competent, ethical sales and business development professionals make this happen every day. This course will explore the sales and business development concepts of building successful relationships and rapport, developing effective sales strategies, understanding what consumers want from a professional salesperson, utilizing sales psychology, learning how to effectively prospect and maximize a thriving pipeline, and creating win-win solutions.

Prerequisite: BA 305