BA 240 - Entrepreneurship

Semester Hours: 4

This course addresses theory and practice fundamental to launching a new business venture. Students will be introduced to the nature of entrepreneurship, opportunity analysis, entry strategy, and financing and marketing problems related to business start-ups in the formative years. Each student will prepare and defend a comprehensive business plan commonly used in attracting investor interest and financing.

Prerequisite: BA 140 or ECO 150 or School Consent