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May 14, 2024
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2021-2022 Westminster College Catalog [ARCHIVED CATALOG]
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CMP 340 - Corporate Identity and Branding Semester Hours: 4
This course focuses on the design and production process of corporate identity systems and brand identity. This course utilizes a systematic approach to comprehensive corporate identity from concept development through design and production. Students will learn the value and how to create a memorable, sustainable identity. Students will create various components including logos, signage, fleet graphics, stationery packages, and identity manuals.
Prerequisite: CMP 260 .
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