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May 02, 2024
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2021-2022 Westminster College Catalog [ARCHIVED CATALOG]
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BA 221 - Marketing Research Methods Semester Hours: 4
A course in the commonly used statistical methods. Broad coverage is given to research design and hypothesis testing. Included are chi-square test of independence, analysis of variance, multiple regression and correlation analysis, and non-parametric statistics. Applications are used with computer software for statistical analysis.
Prerequisite: BA/ECO 220 (or equivalent) and MTH 131 .
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