BC 320 - Strategic Sports Communication

Semester Hours: 4

This course covers a variety of topics in the field of sport communication-which ranges from newspaper sports sections and all-sport cable channels to sports satellite radio and sports blogs. Students will explore topics ranging from communication skill enhancement and sports writing to Web site management and sport media relations. This macro analysis of sport communication is accomplished through an examination of the field from interpersonal, intra- and inter-organizational, and external perspectives. The class is organized to provide students with a foundation for pursuing a career in the field or simply for acting as prudent consumers of sport communication.

Cross-Listed: PCL 320