May 30, 2026  
2021-2022 Westminster College Catalog 
    
2021-2022 Westminster College Catalog [ARCHIVED CATALOG]

SCSM 120 - Strategic Communication and Social Media Practicum

Semester Hours: 1

This course is designed to give students the opportunity to apply the knowledge and skills they are developing in the classroom. Students will engage in experiential learning and professional development as they complete strategic communication and social media tasks for the School of Communication. Students will be asked to perform duties similar to those expected of entry-level public relations or strategic communication professionals. Tasks may include researching and developing promotional campaigns, creating social media content for the School of Communication (SOC) or its programs, creating web content for the SOC, promoting the SOC, planning or assisting with special events, and evaluating various SOC-related activities.

Prerequisite: SCSM 101  
When Offered: Offered every semester.