May 02, 2024  
2021-2022 Westminster College Catalog 
    
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2021-2022 Westminster College Catalog [ARCHIVED CATALOG]

SCSM 402 - Strategic Communication Essentials

Semester Hours: 4

This course reviews the key tactics that strategic communication professionals use regularly. Course content includes topics concerning media relations, community and employee relations, crisis communication, and social media. The course requires an understanding of the journalistic writing style.

Prerequisite: successful completion of SCSM 101  and COM 102 .