SCSM 401 - Public Relations Writing

Semester Hours: 4

This course focuses on skills and techniques required when writing for public relations. The course discusses writing for internal and external media, print, electronic and audiovisual media. Special attention will be given to 1) the range of media used; 2) the stakeholders which have to be reached; 3) the social and organizational context in which public relations writing is done; and 4) the objectives to be attained by such writing. The course requires an understanding of the journalistic writing style. Types of writing will include speech writing, proposals, news releases, annual reports, and newsletters.

Prerequisite: successful completion of SCSM 101 and COM 102