May 01, 2024  
2021-2022 Westminster College Catalog 
    
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2021-2022 Westminster College Catalog [ARCHIVED CATALOG]

SMGT 602 - Capstone II: ROI and Analytics in Sports

Semester Hours: 2

This semester of a two-course capstone emphasizes sports management core and the synthesis of knowledge and skills from previous courses in the major. The capstone course is designed to advance students’ skillsets in revenue generation, an area of high demand in all aspects of the sports industry. Exploring sports promotions, analytics and hospitality, the course is implemented over two semesters to allow the potential for external partnerships, real-time examination into best practices and the greater inclusion of multiple segments of the sports business industry. Segments include, but are not limited to: intercollegiate athletics, professional sports, fitness and recreation, high school athletics, eSports, major events and others.

Prerequisite: BA 370  , PCL 320  , SMGT 110  , SMGT 335  , and senior standing.
When Offered: Every year.